How To Look Out For Healthy ClickBank Statistics

As a ClickBank affiliate, you want to select a product that sells well and has low competition ie not many competitors to share the profit pie with you. You have to be familiar with some numbers associated with each product. Once you have decided on the product category, say Business to Business, here are the secret steps to pick a winner. Get these right and you have a top seller!

• $/sale - Average net amount earned per affiliate per sale. Note that this is the net earned per actual sale, and so it is affected by refunds, chargebacks and so on. Always go for a minimum of $20 per sale. Anything lower is barely profitable especially if you are using pay-per-click (PPC) to advertise. If the product costs$50, and the commission is set at 50%, by right, you should be getting around $23 – 25 per sale. However, if $/sale shows that it is only $16 or lesser than the set commission, it is a signal that there are many refunds, hence the low figure.

• %/sale - Average percentage commission earned per affiliate per sale

• %refd - Fraction of product owner’s total sales that are referred by affiliates Target a product with at least 50% for %/sale & 70 – 90% for % refd. The numbers suggest that there are affiliates promoting and the commission is generous enough.

• grav – “Gravity” is a measure of the number of affiliates who have sold at least 1 product within the past 30 days. Not the exact number of affiliates though

A product with 50 – 100 for “grav” indicates that there are a handful of affiliates promoting the product but not competitive enough. This is a positive sign that the product is in demand and it will be profitable for you. However, for certain niches like music, even a high grav of 200 can still be profitable since the demand is huge but most niches do not behave in this way.

Select your product by making sure it meets the following criteria:

1. At least $20 earned per sale ($/sale).

2. Percentage per sale (%/Sale) must be greater than 50% unless you're going to earn more than $50 per sale. I feel like I'm getting shafted otherwise. People who don't treat their affiliates well probably don't treat their customers well, right?

3. I typically make sure gravity is at least 20, to show that it's making SOME sales but no more than 40 so I know that it isn't already being promoted by thousands of affilates.

4. Check the web site for the product you want to promote by clicking on "view pitch page". Does it look halfway decent? Does it give a good first impression? This is very, very important. If it gives you a bad vibe, it'll probably give potential customers one too.